River Royal Fund Raising

RIVER ROYAL FUND RAISING
P.O. BOX 547
DONNA, TEXAS 78537

1-800-543-0788

This is the plan that makes the cash flow!

How to Plan a Successful
Fund Raising Event

I.	Set Your Sales Goal

II.	Set Your Dates

III.	Call For Your Free Promotional Materials

IV.	Organize Your Campaign

V.	Your Sales Process

VI.	Call In Your Order

VII.	Receive Your Delivery and Distribute

VIII.	Rounding-Up Your Sale

IX.	Plan Your Next Sale

I. Set Your Sales Goal

A.	How much profit does your group need?
	1.	What are the proceeds to be used for?
	2.	Will one sale be enough to meet your goal?

B.	How many boxes of citrus or cases of pecans will it take to reach your goal?
	1.	Our quality structured prices mean the more you sell, the less each unit costs you.

II. Set Your Dates

A.	What date will you want delivery?
	1.	This should be a group decision.
	2.	This is the most important date to give River Royal and we will need two week's notice.

B.	What date do you want to start your sale?
	1.	Consider holding your sale in conjunction with special events or holidays.
	2.	Assess your competition.

C.	What date will you end your sale?
	1.	The best sales are usually held for two or three weeks.

D.	What date will the customer get his or her order?
	1.	It is best to leave a day between delivery and order filling.
	2.	A central point can be used for the customer to pick up his or her order.
	3.	You can give them a date you will deliver.

III. Call River Royal For Your Free Promotional Materials

A.	What are the specifics of your group?
	1.	Tell us how many sales members you have.
	2.	Tell us what your sales goal will be.
	3.	Tell us the name, address, and phone number of the person in charge.

B.	What is your expected delivery date for the products?
	1.	We will reserve this date for you on our shipping calendar.

IV. Organize Your Campaign

A.	Who will be the managers of your sale?
	1.	CHAIRMAN has overall responsibility of organizing sale.
	2.	SALES DIRECTOR has to manage and coordinate sales efforts.
	3.	PUBLICITY DIRECTOR has to set up ads and generally spread the word when the sale will be in progress.
	4.	TREASURER is in charge of all the money paid out or received.
	5.	DISTRIBUTION MANAGER makes sure everything ordered is received and delivered to customers.

B.	Who will make up your teams?
	1.	Have a captain for each team.
	2.	Team members will report to captain.
	3.	Captain reports to sales director.

C.	Do you have all the necessary sales materials?
	1.	Collection envelopes.
	2.	Order forms with pictures of the products.
	3.	Posters.
	4.	Tally sheets.
	5.	Detailed set of instructions.

D.	Are your sales areas and advertising organized?
	1.	Define the sales areas of the community for each team.
	2.	Give special attention to professional groups such as lawyers, doctors, and brokers who give gifts to clients.
	3.	Get as much free media coverage as possible announcing your sale and your service to the community.

V. Your Sales Process

A.	Kick-off date of your sale.
	1.	All publicity efforts should center around this date.
	2.	Stage a pep rally aimed at achieving your goal.

B.	Day-to-day canvass.
	1.	Determine the average sales per day for each member to attain.
	2.	Take orders using order forms and product pictures.
	3.	Let the customer know when to expect delivery.

C.	Progress meetings.
	1.	Collect orders and money.
	2.	Discuss progress towards goals.

D.	Ending the sale.
	1.	Take final orders.
	2.	Tally each salesperson's orders.
	3.	Count total number of each product sold.
	4.	Decide whether you can prepay to receive a 2% discount.

VI. Call In Your Order

A.	Give River Royal two week's notice before delivery date.

B.	Give total order for each product.

C.	Verify delivery date.
	1.	Give expected date.
	2.	Give delivery location.
	3.	Give two phone numbers - day and night.

VII. Receive Your Delivery and Distribute Products

A.	Delivery of Citrus is made by refrigerated truck and pecans by United Parcel Service.

	1.	Citrus truck will call 24 hours prior to delivery.
	2.	Unload citrus upon arrival and verify against order.
	3.	Pecans will be shipped to arrive on your delivery day.

B.	Take order forms and fill product orders by teams.
	1.	Distribution manager delivers to team captains who delivers to teams.

C.	Delivery point distribution.
	1.	Extra sales can be made when using a pick up point.
	2.	Have customers come by on specified date to pick up orders.
	3.	Deliver orders not picked up.

D.	Get cash on pick up or delivery order.
	1.	Customer receives order only after money is collected.

VII. Rounding-Up Your Sale

A.	Make sure all orders were delivered.
	1.	Check tally sheets.
	2.	Check with members.

B.	Take care of any product problems.
	1.	All products are unconditionally guaranteed.
	2.	With citrus, we add 2% to your total order at no extra charge.

C.	Pay River Royal.
	1.	Deduct any losses that are our responsibility.
	2.	Issue only one check.

D.	Appropriate the profits to your goal.
	1.	SPEND THE MONEY!!!

IX. Plan For Your Next Sale

A.	Have a second sale using your customer list from the first sale.

River Royal Fund Raising